Top creatives share how they deal with negative feedback
In America, you’re brought up believing everything you do is inherently great. Your teachers in art school or advertising / journalism / creative writing probably heaped so much praise on you that you...
View ArticleScrew best practices. Why marketers should try new things fearlessly.
Screw best practices. I really mean it. Well, mostly, at least. We hear the phrase a hundred times a day, no matter what field we work in. IT, sales, marketing, finance – everything is about following...
View ArticleBowling, dining, revelry: Building a brand around an amazing word.
I’m a word guy. Not a big word guy – I don’t claim to have a prodigious vocabulary (and yes, I did get prodigious from an online thesaurus). Mostly, I just love good words, the ones that make the...
View ArticleHate writing landing pages? So did I. Here’s how I got better at it.
Oli Gardner (@oligardner) gave me a chuckle this morning as he punched landing pages in the throat, then apologized and made googly eyes at them. I was laughing with him, not at him. . . I have had...
View ArticleAdeline Cooks (or how I almost landed my daughter on the Rachel Ray show)
It’s been a few years now, but when my oldest daughter was three, she was obsessed with cooking shows. Sure, she loved cartoons, but what she liked even more were cooking and DIY home repair shows —...
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